In July 2020, 5-Minute Crafts collaborated with Mattel for a custom brand campaign that included multiple DIY videos focused on family-friendly crafts and at-home activities. In May 2020, 5-Minute Crafts created their first English-language channel on Pinterest. During one week in December 2018, the channel received over 238 million video views. By November, Vox wrote that 5-Minute Crafts was a "wildly successful" channel, citing its then over 10 billion video views and its ranking as the fifth most-subscribed channel on YouTube, having nearly 40 million subscribers at the time. In April 2018, Tubefilter covered a trend regarding springtime cleaning videos on YouTube, noting 5-Minute Crafts' participation. In October 2017, 5-Minute Crafts started publishing content in global languages such as Arabic, German, Spanish, French, Portuguese, Japanese, Chinese, Dutch, Italian, Russian and Korean. In an article published by Mic in June 2017, 5-Minute Crafts was noted to have accumulated over 4 million subscribers. In 2017, the channel's subscriber and video view counts started to grow rapidly. The channel's first video, "5 essential DIY hacks that you need to know" was uploaded the following day.
On November 15, 2016, 5-Minute Crafts was registered on YouTube by TheSoul Publishing. In March 2017, the company founded the YouTube channel, Bright Side. TheSoul Publishing was founded by Russia-based entrepreneurs Pavel Radaev and Marat Mukhametov, a team with backgrounds in social media content creation, who launched AdMe. The channel's videos employ a style where the camera is focused on a table with objects while only a person's hands appear in the frame, making content with aid of these objects, usually food and DIY ingredients and tools. The channel's content consists largely of videos relating to crafts and life hacks, styled in how-to formats, and occasionally, science experiments. It is based in Limassol, Cyprus.ĥ-Minute Crafts' YouTube videos are compilations of videos previously posted on Instagram or Facebook. The channel is also the 5th most-followed Facebook pages. As of November 2022, it is the 13th most-subscribed channel on the platform. 5-Minute Crafts is a DIY-style YouTube channel owned by TheSoul Publishing.
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